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digital advertising in 2021 In this digital and fast era, digital advertising is the most effective way to increase online awareness and boost sales. If done right, the endless supply of users can be turned into customers.  Digital advertising is a vast topic, it can be divided into many categories. Each can help you to […]

Facebook Urged US Lawmakers to Reform Online Platform Rules In a hearing with US lawmakers held on Wednesday, Zuckerberg said: “platforms should be required to demonstrate that they have systems in place for identifying unlawful content and removing it.” In an outlined testimony presented in front of a congressional panel, the subject in question “Section […]

successful brand video marketing campaign Let’s acknowledge the fact that static content doesn’t have the “IT” factor to drive business-changing results. Recent studies indicate that a lot more than 50 per cent of people react better to videos than any other content format. For marketers here are the important do’s and don’ts to understand if […]

Event Marketing In 2021 2020 was the year in-person events came to an abrupt halt. Thanks to everyone’s common enemy, Covid-19. Overnight major sporting events, summits, and conferences were forced to go virtual. Attending daily work meetings over Zoom from the courtesy of our couch became the new normal. Most of us have only had […]

Were you aware of the fact that on average we check our phones at least 160 times a day?  The true potential of SMS marketing or text marketing has yet to be utilized effectively. Although, they remain as one of the reliable ways for businesses to communicate.  In the past few years, there has been […]

Influence of Gen Z Every new generation comes with a laundry list of challenges, which is why marketers need to come up with unique business plans aligned with consumer needs.  Gen Z’s are on another level of technology and culture shift, so here are all the marketing tricks you need to know in order to […]

Top digital marketing trends 2021 “2020 was the year we saw content creators rise on the social front. The new cultural needs and audiences have transformed the way content is being created.”  Consequently, platforms have gone through major updates and integrated the latest functionality developments to adapt to the current consumer needs. Bolstering brands to […]

Conversational AI Revolutionizing Customer Experience Conversational Artificial Intelligence (AI) allows businesses to manipulate technology to create human-like interactions. Today perpetual technological innovations are taking B2B marketing to a whole other level.  Innovators through artificial and natural interactions are slowly bridging the gap between us and computers. However, Conversational AI technologies are the transparent barrier providing […]

top search engine strategies 2021 Search optimization is the most important tool marketers use, consequently, Google has one of the best search engines accessible to all. It is a gatekeeper of the world wide web, a catalyst in providing users with a better experience. Why? Let’s dive into the numbers.  Organic search is responsible for […]