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Instagram Begins Testing Ads in Instagram Reels

Instagram Begins Testing Ads in Instagram Reels

Instagram ads 2021

On Thursday Facebook said that they will be testing ads in India, Brazil, Germany and Australia on its TikTok clone Instagram Reels. Social media giant aims to make money from its short-form video feature.

The company is trying to capitalize on its popularity in the countries where the rival app Tik Tok is banned such as India. Facebook is also testing other features such as letting content creators share Reels videos on their Facebook accounts.

Facebook announced that it will let advertisers select categories of video content they want to place ads on, such as videos about children and parenting, animals and pets or fitness and workouts.

Facebook added it will roll out sticker ads for Facebook Stories in the coming weeks. Brands can create stickers that creators will place in their Stories, and influencers will earn a cut of any sales made through the sticker ads.

The feature is part of Facebook’s push to court content creators who are increasingly making money directly from fans and followers through platforms such as audio chat app Clubhouse and membership site Patreon.

Instagram ads 2021

Real Estate Marketing

Real Estate Group

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