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Top Social Media Marketing Tips for Real Estate Agents in 2021

Top Social Media Marketing Tips for Real Estate Agents in 2021

social media marketing for real estate agent

Social media marketing has been readily growing in the real estate industry in the last few years. In 2021 it is unimaginable for real estate agents to not be able to be active on social media in order to remain in business. COVID-19 pandemic has taken the place of social media to a whole new level. If you are new in the real estate industry and not on good terms with social media, these simple yet top tips will help you to continue growing your business. 

The Power Lies in LinkedIn 

LinkedIn is a great platform for aspiring real estate agents to establish their reputations. It is a bit different from other platforms and you cannot afford to skip it. Unites professionals from many different industries and niches come together to connect and collaborate.

It is a perfect place to showcase your real estate expertise and skills. Future clients can check out your profile, look at your experience and skills before contacting you. You should put some extra effort into building a solid LinkedIn profile. Ask your past and present clients to give recommendations and comments, it will help you to generate leads on social media. 

Be on Different Social Media Platforms

Each social media platform has its own pros and cons, it is necessary to be present on all the platforms. However, You need to start off by creating a different number of social media accounts. This is a great way to catch the attention of your niche and get in touch with home buyers and sellers. 

With 2.8 billion active users per month, Facebook is an absolute must for a realtor who’s aiming to market his/her business digitally.

Another superb social media network for real estate marketing is Instagram. Post photos and short videos to showcase your real estate listing on social media. 

Marketing your business on Twitter is very productive, post listings on Twitter to reach a wide audience, it is particularly useful for agents when targeting clients in a specific real estate market.

Post Local Content

Real estate is a people’s business in order to be successful clients need to trust you and your knowledge of real estate. Talking about the latest local trends and the housing market is one of the best ways to demonstrate your knowledge. You should share general facts about your local area as people who are interested in buying a home wants to know about the specific neighborhood.

Buyers tend to trust the local expert more and enjoy learning about the area they are interested in buying.

Add Visual Content 

Video content is particularly important in social media marketing for real estate agents and brokers. With the evolution of technology, you need a have mesmerizing videos of the exterior of your real estate listings as well as virtual tours of the interior to attract buyers. In 2021 most of the buyers are interested in the video content to have a clear understanding.

Use the Right Hashtags for Real Estate

Using the right hashtags for your industry is a crucial tip to succeed in social media marketing. Luckily, the real estate industry offers dozens of relevant hashtags to focus on home buyers, home sellers, and on any market.

They are an absolute must on Twitter and Instagram, they will help your tweets or posts reach out to the target audience to generate new leads.

Bottom Line

Social media has now become an essential part of the digital marketing strategy. However, It is best for realtors to succeed and outperform the competition. These tips will help you to step ahead of the other realtors and generate leads

social media marketing for real estate agent

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