Top Strategies to Drive New Search Engine Success

Top Strategies to Drive New Search Engine Success

top search engine strategies 2021

Search optimization is the most important tool marketers use, consequently, Google has one of the best search engines accessible to all. It is a gatekeeper of the world wide web, a catalyst in providing users with a better experience. Why? Let’s dive into the numbers. 

  • Organic search is responsible for 64% of all web traffic.
  • The sites listed on the first page of Google search garner 91.5% traffic per average search. Hence, achieving the #1 rank for a particular keyword requires 33% of the clicks. 
  • According to BrightEdge data, 68% of errors implemented by mobile devices cost organic search traffic. 


It’s Not That Easy to Compete With Google

In a world where businesses revolve around Google, creating search engine optimization strategies need to be relevant, fast, and useful. 

“[Building] a product that shows results at least as relevant, useful, fast, and cognitively low-load as Google themselves, then build a brand that at least tens to hundreds of millions of people rapidly trust and prefer to Google,” says Rand Fishkin, co-founder of SparkToro. 

Don’t Try to Make Catching up to Google Your Goal

Try to build a search engine that’s strategized in building its own niche in the web realm, which on the contrary does not need billions of users to be considered a successful business. 

DuckDuckGo, a similar platform like Google, appeals to users that appreciate privacy. Towards the end of 2020, DuckDuckGo’s queries per month shot up nearly 2.4 billion. But according to Statcounter, they only account for 2.3% of the search market share when compared to Google. 

Here’s the thing. 

Long-Term Success of New Search Engines

Although it is difficult to predict the future circumstances, to compete with Google or Amazon you’ll have to attract a respective audience.


By implementing search engine optimization (SEO), drives more reach in terms of visitors browsing your websites for specific products and services. Which will undoubtedly increase more sales opportunities, but it’s not easy to get done.

  • To create good content RESEARCH keywords. It will not only allow you to plan content according to your niche but also answer the burning questions people are searching for. 
  • Try to understand customer language for relatability. 
  • Keyword search is vital to gain insights regarding user interests. Narrow them down, merge them into your content so you give the audience a much higher chance of finding your services.  

top search engine strategies 2021

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